Country’s largest Alpana festival, titled ‘Alpanay Baishakh 1431,’ is all set to bring the essence of Bengali culture to life with vibrant strokes of colour and artistry.
This year, Alpanay Baishakh 1431 is all set to make history with the attempt to set a World Record with the world’s longest Alpana, stretching a remarkable 14 kilometres from Mithamoin Zero Point to Austagram Zero Point, Kishoreganj.
Artists are ready to infuse the streets with hues of the rich traditions of Bengal as part of this collaborative initiative by Asiatic Experiential Marketing Limited, Banglalink Digital Communications Limited, and Berger Paints Bangladesh Limited.
A press conference was held on Monday that was attended by Iresh Zaker, group managing director, Asiatic 3Sixty, Mohammad Sayeem, chief executive officer, Asiatic EXP, renowned international artist Monirul Islam, artist Sheikh Maniruzzaman Liton, Taimur Rahman, chief corporate and regulatory affairs officer, Jahrat Adib Chowdhury, chief legal officer, Banglalink digital communications limited; Md Mohsin Habib Chowdhury, chief operating officer and director, and Tanzeen Ferdous Alam, chief marketing officer, Berger Paints Bangladesh Limited.
Asiatic Experiential Marketing Limited has proudly hosted the annual Alpanay Baishakh from 2012 to 2019, organising a cherished Alpana drawing celebration at Manik Mia Avenue in the capital and different locations nationwide to welcome the Bangla New Year. After a break due to the COVID-19 pandemic, the eighth edition of this grand celebration is back as Alpanay Baishakh 1431.
The festivities will commence in Mithamoin, Kishoreganj, on April 12. The Alpana will start simultaneously at Shib Bari More in Khulna and Manik Mia Avenue in Dhaka the following day.
The festivity in Dhaka will be graced by the speaker Shirin Sharmin Chaudhury as chief guest. Asaduzzaman Noor, chairman, Sara Zaker, co-chairperson, Iresh Zaker, group managing director, Asiatic 3Sixty; Rupali Chowdhury, managing director, Berger Paints Bangladesh Limited, Taimur Rahman, chief corporate and regulatory affairs officer, Banglalink Digital Communications Limited, and artist Moniruzzaman will also be present at the site, along with other distinguished guests.
On April 6, the official announcement of ‘Alpanay Baishakh 1431’ was made in a picture-taking event in the capital’s Manik Mia Avenue.
