THE growth that Bangladesh posted in apparel export to non-traditional market is an encouraging shift in export dynamics. With earnings having reached $3.97 billion in July鈥揇ecember of the 2025 financial year, a 6.42 per cent increase on the previous year鈥檚 figure, the sector shows resilience amid global economic shifts. The market now accounts for a 16.84 per cent of the total apparel export. Despite a decline by 0.77 per cent in non-traditional market in July-November of the financial year, the recent rebound indicates an upward trend, opening an opportunity for further expansion provided that policy interventions address structural challenges of the sector. Despite this growth, export to certain non-traditional markets such as Russia, South Korea, China, the United Arab Emirates, Malaysia, Saudi Arabia and New Zealand has declined, warranting market-specific strategies to sustain growth and expand export. An analysis of consumption patterns, seasonal trends and economic conditions and acting on the findings would be improve Bangladesh鈥檚 position in the emerging markets. Bangladesh can also tap into non-traditional markets for other sectors such as technology, pharmaceuticals and agro-based industries as well.
The non-traditional market share that has been static at 16-18 per cent for several years calls for recalibrated policies and strategy. Instead of relying solely on competitive pricing driven by cheap labour, the focus should shift on creating a sustainable work environment that prioritises worker well-being. Improved work conditions, fair wages and infrastructural upgrades will brighten Bangladesh鈥檚 image as an ethical manufacturing hub, aligning with global buyers鈥� increasing emphasis on sustainability and compliance. Training and skills development programmes should be introduced to equip workers with advanced technical knowledge to ensure a long-term industrial growth and a higher-value production. Experts for long advocated for qualitative changes and product diversification to accelerate and sustain this growth. Expansion beyond traditional basket would allow the country to tap into high-value segments, catering to specific demands of different markets. An investment in research and development is also essential to understand the dynamics of individual economy and tailor production accordingly. Identifying reasons for export decline in certain regions will help to take corrective measures. Diplomatic and trade initiatives, including active engagement by missions abroad and participation in global trade fairs could strengthen market penetration.
The authorities should, therefore, take proactive measures to sustain the non-traditional market growth. This would call for sustainable growth by enhancing labour condition, fair wages and infrastructure, strengthening trade relations, easing export procedures and incentivising sustainable production. Bangladesh can cement its position in non-traditional markets and ensure a sustainable growth by prioritising long-term strategies over short-term gains.
