To celebrate 100 years of the renowned global skin cleansing brand LUX, Unilever Bangladesh Limited hosted a launch of new formulation of LUX soap bar on Monday at Radisson Blu Water Garden Hotel in Dhaka.
LUX started its journey on 1923 and has become one of the highest selling soap brands in the world. LUX has now relaunched with superior pro glow formulation with premium skin care ingredients - Vitamin C and Vitamin E 鈥� which helps consumers get flaw-less glowing skin, said a press release.
鈥楲UX has created many opportunities for women to shine and many stars have emerged in Bangladesh and in the world through these platforms鈥�, said Nilushi Jayatileke, marketing director, personal care, UBL.
鈥楲UX holds a special place within the Unilever Bangladesh business since 1964 when it brought its aura of elegance and grace into Bangladesh. Throughout the years, LUX has been blessed with the support of legendary personalities,鈥� said Zaved Akhtar, chairman and managing director, UBL.
The event brought together LUX Bangladesh superstars from yesteryears Gulshan Ara Akter Champa, Suborna Mustafa, Shamim Ara Nipa, Afsana Mimi, Aupee Karim, Rumana Rashid Ishita, Kushum Shikder, Mehazabien Chowdhury, Zakia Bari Mamo, and Bidya Sinha Mim, who were awarded in recognition of being a part of the legacy of LUX through the ages.
The awards were handed over by Zaved Akhtar and Nilushi Jayatileke, along with the management committee members of UBL.