Staff Correspondent
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TikTok has launched advertising options in Bangladesh, selecting Aleph (formerly Httpool by Aleph) as its regional sales partner.
This strategic partnership allows Aleph to provide unique advertising solutions to brands and businesses seeking to engage with TikTok鈥檚 growing user base in the country, said a press release on Sunday.
As the sales partner for TikTok in Bangladesh, Aleph will access the platform鈥檚 advanced advertising tools and capabilities, which will enable the company to provide more targeted and successful advertising solutions to its clients, it said.
With over 1 billion users globally, the platform continues to grow in popularity in Bangladesh, and this partnership represents a significant opportunity for brands to reach a dynamic and engaged audience through one of the most innovative platforms available today.
听Ignacio Vidaguren, partner and chief operating officer at Aleph, expressed his enthusiasm for the partnership, saying 鈥楾ikTok is the leading destination for short-form mobile video. Through our sales partnership in Bangladesh, we support advertisers, agencies, and small to medium-sized enterprises in seamlessly tapping into TikTok鈥檚 potential and connecting with engaged audiences. Through education, local support and knowledge we stay true to our core mission: to enable digital advertising for all.鈥�
Faiza Zafar, partnership manager, Global Business Solutions, - Pakistan and Bangladesh - TikTok said, 鈥榃e鈥檙e excited to announce Aleph as the TikTok sales partner in Bangladesh, particularly as our local community continues to grow and thrive while elevating the creative ecosystem.听 Advertisers in Bangladesh will now have access to new digital advertising formats that no other platform can offer, while also benefiting from faster turn-around and local servicing capabilities.鈥櫶�
This partnership with TikTok, which took effect earlier this year, is yet another major milestone for Aleph in Bangladesh, and enables advertisers to leverage local support in creating and executing campaigns on an exciting platform, the release said.