Harpic, a leading household name in Bangladesh, recently announced its partnership with SAJIDA Foundation, an NGO dedicated to improving the lives of marginalised communities of Bangladesh.
The signing ceremony was held at the Gulshan-1 headquarters of Reckitt Benckiser (Bangladesh) PLC on Saturday, said a press release.
The objective of the partnership is to address the pressing health and hygiene challenges faced by sanitation workers, who often belong to marginalised communities and endure social exclusion and discrimination.
Senior advisor of SAJIDA Foundation Md Fazlul Hoque, assistant general manager Md Shafiqul Islam and Akib Haider Chowdhury, popular actress and Harpic brand ambassador Nusrat Imrose Tisha, account director of ASIATIC Sahmida Rashid Anika, group account manager Farhan Karim, general manager of Reckitt Benckiser (Bangladesh) PLC Vishal Gupta, marketing manager Sabrin Maruf Tinni, senior brand manager Tabasser Ahmed and manager 鈥� external affairs Md Rakib Uddin were present at the event.
The partnership is focused on improving the health and hygiene standards of 1,000 sanitation workers and their families through targeted initiatives. Under this one-year-long partnership, sanitation workers鈥� families will get insurance premium support along with a hygiene session will be conducted by Harpic to educate their families. These efforts involve providing discounted health services at 250+ hospitals across the nation for sanitation workers and their families, where the sanitation workers will get discounted service using the Harpic Healthcare card, alongside offering complimentary hygiene materials and education, particularly targeted at children.
For over four decades, Harpic has maintained its position as the foremost leader in the Toilet Care Category in Bangladesh. It is currently available in Africa, the Middle East, South Asia, the Asia-Pacific, Europe, and the Americas. Since 1978, Harpic has been the No. 1 toilet-cleaner brand in Bangladesh.