THE theme for World Tourism Day 2024 is ‘Tourism and Peace’ that highlights tourism’s significant role in promoting global understanding and harmony. With its young and dynamic population, Bangladesh is well-positioned to lead this initiative. However, to fully realise the potential of youth-led tourism for peacebuilding, several challenges must be addressed. Tackling these issues and implementing practical solutions can empower young Bangladeshis to drive tourism in a way that fosters social harmony and cultural exchange.
One of the primary challenges in utilising tourism for peacebuilding is the lack of awareness about peace-sensitive tourism. Both tourism suppliers and consumers often view tourism solely as an economic activity, neglecting its potential for promoting social transformation. Without a proper understanding of tourism as a tool for peace, efforts to embed values of respect, inclusivity, and cultural exchange into the industry remain fragmented and limited. Shifting this mindset requires educational interventions that highlight the role of tourism in fostering dialogue and reconciliation.
Another significant barrier is the limited access to specialised education and training in tourism and hospitality. While Bangladesh has a large, vibrant youth population, many young people do not have opportunities to develop the skills needed for peace-sensitive tourism practices. A lack of training in areas such as sustainable tourism, cultural sensitivity, and conflict resolution restricts the capacity of youth to innovate and lead the sector effectively. Addressing this gap is crucial for empowering the next generation to champion tourism as an instrument of social change.
Entrepreneurial opportunities in the tourism sector also present challenges. Young entrepreneurs in Bangladesh face obstacles, including limited funding, regulatory constraints, and a lack of mentorship. These factors inhibit the development of community-based tourism projects and other innovative tourism models that promote peace and inclusivity. Despite tourism’s potential to drive economic equity and support reconciliation processes, current barriers prevent young talents from fully exploring and implementing peace-sensitive tourism initiatives.
Inadequate infrastructure and the limited integration of digital technology pose further obstacles. To promote peace and understanding, tourism must leverage digital tools to showcase Bangladesh’s cultural heritage and natural beauty. However, many rural and culturally rich regions lack the necessary infrastructure to create virtual tours or digital platforms that connect global audiences with the country’s attractions. This restricts the ability of young people to present Bangladesh as a peace-promoting tourism destination on a broader scale.
A critical challenge is balancing economic growth with social responsibility. While tourism has immense potential for economic development, an excessive focus on profit can lead to exploitative practices that undermine local cultures and community well-being. Young entrepreneurs may struggle to prioritise social justice, sustainability, and peace over financial success. This tension highlights the need for strategies that align economic objectives with the broader mission of tourism as a tool for social transformation.
Several solutions can be implemented to address these challenges. First, there is a pressing need to promote peace-sensitive tourism education. Bangladesh’s educational institutions and tourism organisations should introduce programmes and workshops focused on tourism’s social responsibilities and its role in promoting social justice, human rights, and non-violent conflict resolution. By fostering a comprehensive understanding of tourism as part of a more significant social transformation towards a culture of peace, the youth will be better equipped to contribute meaningfully to the industry.
Enhancing access to entrepreneurial resources is equally crucial. A collaborative effort by the government, private sector, and non-governmental organisations can create platforms that provide funding, mentorship, and training for youth-led tourism ventures. Supporting young entrepreneurs with the necessary resources and guidance will empower them to implement community-based tourism projects highlighting Bangladesh’s diverse cultural heritage. This approach ensures equitable distribution of tourism benefits, contributing to both social harmony and economic growth.
Digital technology should be leveraged for cultural exchange and awareness. Investing in digital infrastructure, particularly in rural and culturally rich areas, will enable young tourism professionals to create virtual experiences that promote peace and understanding. Using social media, interactive travel apps, and virtual tours, the youth can share stories, images, and experiences that showcase Bangladesh’s heritage and foster a narrative of peace and inclusivity. This digital engagement can help reshape the global perception of Bangladesh as a destination for peace-promoting tourism.
Policymakers should also develop sustainable tourism policies that balance economic growth with social responsibility. Guidelines that prioritise the protection of local cultures, fair distribution of financial benefits, and environmental conservation can encourage responsible tourism practices. By fostering a regulatory environment that rewards ethical and sustainable tourism models, young entrepreneurs will be motivated to align their initiatives with the broader objectives of peace and social justice.
Creating platforms for youth engagement in peacebuilding is another vital step. World Tourism Day 2024 emphasises the importance of youth participation in tourism-related peacebuilding initiatives. Establishing forums, conferences, and community programmes where young people can share ideas and collaborate on peace-focused strategies will nurture innovative solutions. By promoting dialogue and understanding among different communities through tourism, the youth can contribute to a more peaceful society.
Lastly, strengthening education and training in hospitality is essential. Educational programmes should include practical training on cultural sensitivity, conflict resolution, and sustainable tourism practices. Collaborations between academia and the tourism industry can provide internships and on-the-job training, offering hands-on experience for youth to act as ambassadors of peace in the tourism sector.
By addressing these challenges and implementing these solutions, Bangladesh can empower its youth to lead a tourism sector beyond economic gain. It can foster peace, cultural exchange, and global harmony. When properly harnessed, the energy and creativity of the young generation can transform Bangladesh’s tourism narrative into one that promotes social justice, reconciliation, and mutual understanding. This holistic approach will position Bangladesh as a model for tourism-led peacebuilding, inspiring other nations to follow suit.
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Dr Mohammad Shahidul IslamÌýis an assistant professor of marketing in BRAC University.
